A local market, globally

http://www.cnn.com/2011/TECH/web/02/11/pandora.ipo/index.html?iref=obnetwork

This CNN article discusses how Pandora Radio is looking to expand globally and reach markets outside of the United States. Currently, it is an internet radio program that categorizes music like DNA and develops playlists specifically designed for an individual’s personal taste. In expanding, the company is looking to add to its content and provide sports and news and talk radio as well as music content. When it expands to broader regions, it will add a feature for users to enter zipcodes so that they can receive local news. I really like the idea of adding the location element to designing the radio stations. While so much technology is centralizing to reach a global market, this does reach a wide audience but also enables them to stay connected to the local space around them. This feature could promote local music to people who are close to them, and it can help people interact with their physical community.